As part of a creative exploration for the AFL Kids Go Free campaign, I developed a full LEGO-style animation test entirely from scratch. The concept revolves around a quiet, screen-filled morning at home that quickly transforms into an unforgettable stadium experience, celebrating how AFL can unite families and ignite joy in kids. I created every 3D scene from scratch, carefully modeling the living room, LEGO-style characters (mum, dad, the child, fans, and players), and all the props to feel both authentic and expressive within the LEGO aesthetic. A key detail is the shift in the characters’ facial expressions, from bored and disengaged to wide-eyed excitement, along with a change in clothing from casual homewear to vibrant AFL supporter gear, reinforcing the emotional and narrative transformation. The footy ball serves as the magical catalyst, sparking a seamless transition into a dynamic stadium environment filled with cheering crowds, bold AFL branding, and high energy. The animation leads up to a LEGO-style recreation of the official AFL Kids Go Free Month poster, where I replicated and animated its characters and visual elements using LEGO pieces to tie everything together with a fun and familiar visual payoff. From set design and character creation to the final poster animation, every detail was crafted to tell a short but emotionally engaging story that speaks to both children and parents.

Software: Cinema 4D | Redshift | After Effects